OBJECTIVE

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As part of their rebranding efforts, Citizens Financial Group asked us to help redesign one of their neighborhood flagship branches to bring a refreshed exterior to the Garden City Center shopping complex. 

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We worked closely with the brand design team to help create a new standard that relates to their ground-up prototype, allowing a recognizable and familiar facade across the full Citizens' portfolio. 

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In addition to the exterior work, a full interior refresh was completed to help connect the new exterior design to the interior; providing a tangible and visual reference to the continuing evolution of the Citizens brand.

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